Social Responsibility-Madajie Food- 40 Years of Success, We're Together

Social responsibility

In 2018, "Savoring Time Together—Flying High with Our Dreams"

14,285 paper airplanes formed the longest paper airplane formation, stretching 3,029.02 meters—setting a new Guinness World Record!

In 2016, Warm Light Public Welfare Initiative

On the afternoon of October 26, 2016, the "A Strong Youth Makes a Strong Nation—Warm Light Public Welfare Campaign: Guang'ai School Special Event" was warmly held in the large training classroom on the third floor of Shunyi Jiahe Yipin Company. During the event, Jiahe Yipin Company provided each child with carefully prepared, heartwarming porridge during breaks in the program, while Madajie Food Company generously sponsored delicious food, truly touching the children's hearts with their thoughtful actions.

2016 Charity Wardrobe Public Welfare Initiative

On September 9, 2016—the 99 Charity Day—led by the Loving Wardrobe公益 organization, a heartwarming gesture came from Madajie Food. Dedicated to bringing warmth and new clothes to children, as of 6:00 PM on September 7, 2016, Madajie Food had already reached its daily fundraising goal, contributing a total of 8,243.99 yuan to support the needs of 53 left-behind children at Yangping Primary School in Huining, Gansu Province.

2015 Charity Wardrobe Public Welfare Initiative

On September 9, 2015, the "99 Giving Day" campaign raised a total of 578,884.28 yuan through charitable donations. Tencent matched these contributions with an additional 345,257 yuan, bringing the overall fundraising total to 924,141.28 yuan—and enabling warmth to be delivered to 5,962 children in need.

In 2017, the "Light Up Blue Global Relay for Charity" public welfare campaign

April 2, 2017, marked the tenth World Autism Awareness Day. The RT Running Club Alliance organized the "Light It Up Blue" global charity run initiative to show care for children with autism, partnering with Madajie Foods to illuminate the Water Cube with blue lights in support of autistic children.

In 2017, Liu Nian Shi Guang Public Welfare

On August 8, 2017, Madajie joined hands with the China Children and Teenagers' Fund to launch the公益 project "Cherishing Time—Bringing Traditional Handcrafts Back to Inspire Kids," encouraging children to rediscover the joy of traditional games, promoting China's outstanding cultural heritage, and helping kids develop a strong cultural identity rooted in tradition.

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