Social Responsibility-Madajie Food- 40 Years of Success, We're Together

Social responsibility

In the 2025 Double Ninth Festival, nursing homes warmly deliver heartfelt care.

In 2025, on the Double Ninth Festival, Madajie Company joined forces with iMedia Think Tank and the Yaoyang Elderly Care Service Center in Haidian District, Beijing, to successfully host a knowledge-sharing and公益 (public welfare) salon event themed "Wonderful Media Moments, Hearts Connected to Double Ninth." This initiative actively demonstrated the company's corporate social responsibility, bringing heartfelt care and attention to seniors during the festive season.

For the 2024 Double Ninth Festival, Madajie Company joined hands with the Shunyi Federation of Industry and Commerce to launch a caring initiative dedicated to respecting and supporting the elderly.

For the 2024 Double Ninth Festival, Madajie Company joined hands with the Shunyi Federation of Industry and Commerce to launch a caring initiative dedicated to respecting and supporting the elderly.

In 2024, Madajie exchanged candy for children who were reading.

In December 2024, Madajie Food exchanged candies for the reading children at Shunyi Nancai No. 2 Primary School and the Children's Palace.

In 2024, Madajie donated to the Games for Adults with Disabilities.

In October 2024, Beijing Madajie Food showed its support for the Games of Sports and Activities for Adults with Disabilities.

In 2024, World Book Day: Read for Candy

On April 23, 2024, World Book Day, Madajie Foods joined forces with the Beijing Mingliang Public Welfare Foundation and the Love Passed On Volunteer Team to jointly organize a special event themed "Back to Childhood: The One Book I Must Read."

In 2023, Pu'er County Primary School in Yunnan Held a Reading-for-Candy Activity

On December 22, 2023, the traditional Chinese festival of Winter Solstice, Beijing Kangbei Food Co., Ltd. donated sweet jelly worth 289,582 yuan, while the Beijing Mingliang Public Welfare Foundation organized and carried out the "Read & Exchange for Candy" activity, reaching 8 primary schools in Ning'er County and engaging a total of 3,830 students.

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