In 2017, the China Public Welfare Annual Conference
10/28
2025
On December 13, 2017—a date that echoes the phrase "to love for a lifetime"—the "2017 China Public Welfare Annual Conference," themed "Gathering Strength, Moving Forward Together," was grandly held at the Beijing Convention Center. A group of philanthropic enterprises, public welfare figures, and journalists were honored as this year's ambassadors of China's charitable sector.
Madajie Foods actively fulfills its social responsibility and dedicates itself to public welfare and charitable activities, earning the prestigious title of "2017 China Public Welfare Enterprise." Companies such as Tencent, FAW-Volkswagen, China Ping An, Walmart, Country Garden Group, and Suning Holdings Group have become leading examples of corporate philanthropy, recognized for their impactful公益 initiatives, innovative approaches, sustainable growth, strong public trust, and long-standing commitment to social responsibility.
Madajie Public Welfare Key Highlights
August 2017
On August 8, 2017, Ma Likai, General Manager of Madajie Food, jointly launched the公益 project "Time to Cherish—Bringing Traditional Handcrafted Educational Fun Back to Children," alongside Zhu Xisheng, Secretary-General of the China Children and Teenagers' Fund. This initiative aimed to promote traditional culture and help children develop a strong cultural identity rooted in tradition, sparking a powerful response from society.
April 2017
From April 26 to 30, 2017, Madajie Foods joined hands with the China Youth Development Foundation’s Loving Wardrobe Fund to launch the "Warm Hearts Through Clothes—Spreading Love in a Cycle" charitable donation campaign. This heartwarming initiative garnered widespread attention and active participation from both Madajie employees and members of society, who carefully packed their gently used clothing and delivered them to the dedicated donation center. Over time, parcels filled with lovingly donated garments began arriving from across the country—resulting in a total of 960 pieces of high-quality, well-maintained clothing that were ultimately sent to remote mountainous regions!
April 2, 2017, marked the tenth World Autism Awareness Day. Madajie Foods joined hands with the RT Running Club Alliance to organize the "Light Up Blue" global charity run, a campaign dedicated to supporting children with autism by illuminating the Water Cube in blue—a symbol of hope and understanding for these special kids.
October 2016
On October 31, 2016, a charity sale event titled "Warm Hearts for Love" was held at Madajie Food's headquarters in Shunyi District, Beijing, to support a 2-year-old boy battling aplastic anemia. The atmosphere at the sale was filled with heartfelt wishes and warm sentiments, as the room resonated with waves of "love" and encouragement. As Madajie Food's hand-torn bread, nougat chocolates, dried tofu, nougat candies, and other items found their way into eager hands, certificates of compassion were proudly presented—each one symbolizing the deep care and blessings from everyone involved.
On October 26, 2016, the "A Strong Youth Makes a Strong Nation—Warm Light Public Welfare Campaign: Guang'ai School Special Event" was warmly held in the large training classroom on the third floor of Shunyi Jiahe Yipin Company. During the event, Jiahe Yipin Company provided each child with lovingly prepared porridge during breaks in the program, while Madajie Food Company generously sponsored delicious food, truly warming the children's hearts with their thoughtful actions.
September 2016
On September 99 Charity Day in 2016, led by the Loving Wardrobe公益 Organization, warm new clothes were delivered to children. As of 6:00 p.m. on September 7, Madajie Food, dedicated to deliciousness and joy, successfully reached its daily fundraising goal, raising a total of 8,243.99 yuan to support the needs of 53 left-behind children at Yangping Primary School in Huining, Gansu Province.
On September 5, 2016, China Charity Day, the Beijing Shangshan Public Welfare Foundation—dedicated to raising awareness about mental health issues, promoting recovery and prevention of depression, and supporting the psychological well-being of elderly parents who have lost their only child—led the caring enterprise Madajie Foods in making a remarkable appearance at the exhibition, joining forces with everyone to shine a spotlight on the mental health challenges faced by this special group!
July 2016
In July 2016, the "flood monster" raged, destroying homes and livelihoods. Madajie Food donated 11,000 kilograms of disaster relief supplies to severely affected areas such as Handan and Xingtai, and promptly delivered corporate products worth 300,000 yuan to the frontlines of disaster relief efforts. Together, we bring love and strength to the people in the灾区, helping them overcome these challenging times!
June 2016
In June 2016, Madajie Food joined compassionate volunteers from the Ai Xin Yi Chuan organization as they traveled to Huining in Gansu, Liangshan in Sichuan, Wenshan in Yunnan, Weinan in Guizhou, and Ali in Tibet, delivering warm clothing and nutritious food to children—and truly touching their hearts with heartfelt actions.
October 2015
From October to December 2015, Madajie Food was the first to join the "1 Meter + 1 Cent + N" campaign initiated by the Shangshan Public Welfare Foundation. For every meter walked, the company donated 1 cent to the charity fund. This initiative brought much-needed care and warmth to 15,000 elderly individuals who have lost their only child. By walking for a cause, Madajie helped make the 2016 Heartwarming New Year’s Eve Dinner possible for these bereaved seniors. Online, the campaign garnered 5.32 million Weibo views and sparked over 60,000 discussions. Meanwhile, offline, posters were displayed in various supermarket stores, encouraging more people to participate and ultimately reaching an audience of over 100 million.
There's a love called Madajie Food.
There's a responsibility called Madajie Food.
There's a kind of charity called Madajie Food.
Cultivate entrepreneurship with profound virtue, putting people first. Cherish every moment together, embracing love as one. Madajie Foods will continuously fulfill its social responsibility—starting with caring for every family in society and extending to giving back through public welfare and charitable initiatives. We remain steadfast in contributing to China’s philanthropic causes, moving forward with unwavering determination.
Zhaoquanying Town, Shunyi District, Beijing, China