Duogu Era Matrix makes its debut at the Autumn Sugar Fair, redefining the growth trajectory of healthy snacks with low-GI, high-fiber, sugar-free formulations.
10/15
2026
Abstract
The 111th National Autumn Sugar and Wine Products Fair opened in Nanjing on October 10. A sub-brand under Madajie Foods The Era of Many Valleys Visit Booth E35 on the first floor of the Nanjing Yangtze River International Convention Center Hotel, where, under the core brand pillars of low GI, sugar-free, high-fiber, and whole grains, a groundbreaking new lineup of high-fiber baked goods makes its debut. A diverse range of flagship products is unveiled at once, marking the official launch of a comprehensive healthy-snack portfolio.
Healthification has become the guiding principle behind the evolution of the food industry.
Industry research indicates that the domestic healthy-snack market continues to post double-digit growth, with low GI, sugar-free formulations, and high dietary fiber emerging as the three key drivers of this sector’s expansion.
On the consumer side, Generation Z Consumers are placing increasing emphasis on ingredient lists, driving sustained demand for clean‑label formulations; the need for blood‑sugar management among the aging population is becoming increasingly urgent; and on the channel side, convenience stores, membership warehouses, and mass‑retail snack outlets are steadily expanding their share of health‑focused SKUs.
Under the prevailing market trends, how traditional snack brands can break away from the conventional path of high sugar and high fat and successfully pivot toward health‑focused, functional products has become the central topic of discussion at this year’s Autumn Sugar & Snack Expo.
Formulated with a low GI, high fiber, and sugar-free profile.
Healthy Snacks Market Segment
Product Development Approach
Having cultivated the food industry for many years, the national brand Madajie is making its debut at the Autumn Sugar Fair this time under its sub-brand Duogu Shidai. Duogu Shidai Focusing on the low-GI, sugar-free health-snack segment, the brand debuts high-fiber baked goods, with multiple new products that seamlessly balance flavor and texture, reflecting a uniquely innovative R&D approach. ：
The brand has moved beyond simplistic approaches like reducing sugar or adding artificial sweeteners, instead making whole grains the foundation of its formulation. By pairing grain-based ingredients with dietary fiber, it delivers both stable blood-sugar control and long-lasting satiety.
At the exhibition, the Duogu Shidai booth showcased a range of products, including high-fiber barley croissants and low-GI, sugar-free meat floss muffins. Nine-Black Quinoa Biscuits Nine Red quinoa cookies, sugar-free wafers, and sugar-free shaqima are being offered for simultaneous tasting, allowing distributors to experience firsthand the texture and flavor of these healthy snacks and dispel the common perception that “healthy snacks don’t taste good.”
Channel and Scenario Fit of the Product
The Duogu Era Matrix makes its debut, spanning a wide range of consumption scenarios and catering to diverse needs—whether it’s a breakfast‑replacement meal, an afternoon‑tea treat, post‑workout fuel, or everyday light wellness.
Low-GI snack
It seamlessly combines the attributes of both snack foods and functional foods, making it suitable for omnichannel distribution across traditional supermarkets, convenience stores, bulk‑snack retailers, and online e‑commerce platforms, with exceptional channel penetration. Its product formats cater to both gift‑box packaging and individual portion packs, enabling entry into gift‑oriented channels while also supporting portion‑controlled and loose‑weight dispensing channels, thereby fully aligning with the diverse assortment needs of different distributors.
There is still a window of opportunity in the low-GI segment.
Looking across the industry, Madajie’s move into the low-GI segment is far from an isolated case. In recent years, leading food companies both at home and abroad have been ramping up their investments in the low-GI space, yet the market landscape remains unsettled, and the sector still enjoys a window of opportunity for growth.
Madajie’s Duogu Era made its debut at the Nanjing Autumn Sugar Fair, essentially representing a重构 of the traditional snack‑growth paradigm. As the sugar‑control crowd shifts from individual aspirations to a widespread consensus, and as “sugar‑free” sheds its marketing hype to become a concrete product standard, popular snacks like meat floss buns, shaqima, wafers, and cereal biscuits can now also deliver low GI, high fiber, and sugar‑free benefits.
For food companies, entering the health‑focused market is no longer a matter of “whether to do it,” but rather a mandatory question of “how to do it well.”
Zhaoquanying Town, Shunyi District, Beijing, China