Duogu Era made its debut at the 27th Natural Products Expo and was awarded the Annual Brand Benchmark Award for Low-GI Foods.
08/17
2026
8 On the 15th of the month, the three-day 27th… Global Premium Food Exhibition It concluded successfully at the Hangzhou International Expo Center. As a flagship event for the food industry in the autumn of 2026, this year’s exhibition has brought together global food‑industry resources, leading brands, buyers across all distribution channels, and industry experts, launching the second half of the year with a fresh, high‑profile, highly engaging, and results‑driven approach to driving new product innovation, channel restructuring, and expanded trade within China’s food sector.
The exhibits span multiple sectors, including imported foods, snack foods, candies and chocolates, baked goods, spicy marinated snacks, nuts and dried fruits, sugar‑control and health foods, ice cream and frozen foods, as well as food packaging and supply chain solutions, offering professional buyers across the national food industry a high‑value, year‑round comprehensive sourcing extravaganza. 。
At this industry event, the national brand Madajie Foods brought along its… “ The Era of Many Valleys The low-GI product line made a high‑profile debut, marking its industry premiere at the concurrently held Second China Low‑GI Food Conference and Exhibition. Backed by a robust product roadmap and a clear transformation strategy, it clinched the “2026 Low‑GI Food Brand Benchmark Award,” offering a highly instructive, real‑world model for traditional snack‑food companies seeking to pivot toward health‑focused innovation.
This year’s Whole Food Expo has specially designated a low-… GI The food section perfectly aligns with the current core trend of the food industry’s shift toward healthiness. Madajie’s Multi-Grain Era low-GI meat floss pancakes, low-GI monkey mushroom yam biscuits, Low G I A variety of new products—including astragalus and codonopsis cookies, sugar-free “Nine Black”/“Nine Red” quinoa cereal biscuits, seaweed and meat floss oat cereal bars, and chia seed oat cereal bars—were neatly displayed, drawing numerous distributors, supermarket buyers, e‑commerce product‑selection teams, and private‑domain channel partners to stop by for samples and discuss potential collaborations.
Many professional attendees remarked that their previous impression of Madajie was limited to a traditional candy and pastry brand. This time, seeing its full range of low-GI products, they found both the taste experience and the formulation design far exceeded their expectations, completely shattering the stereotype that “healthy snacks aren’t tasty.”
At the concurrently held Second China Sugar-Control Low… GI At the food conference, Mr. Ma Lijie, General Manager of the Duogu Era Business Unit, took to the stage to deliver a keynote speech titled “The Path to Healthy Transformation in the Trillion-Yuan Snack Market.” Drawing on Madajie’s hands-on experience of entering the low-GI health sector from the traditional confectionery and pastry space, he dissected the core rationale behind how traditional snack companies are positioning themselves in the low-GI market, focusing on three key dimensions: product innovation, supply-chain upgrades, and channel deployment across mass-market channels.
Mr. Ma Lijie particularly emphasized in his sharing that Madajie’s low GI Transformation isn’t simply slapping a “low‑GI” label on old products; it means reimagining the entire product portfolio from the ground up. Every item undergoes rigorous formula optimization, ensuring that its taste aligns with mainstream snacking preferences while seamlessly incorporating nutritious ingredients like dietary fiber, lion’s mane mushroom, astragalus, and Chinese yam. This approach elevates low‑GI snacks from niche offerings to a nationwide health choice that fits naturally into everyday consumption.
This pragmatic approach to transformation also enabled Madajie Duo Gu Shi Dai to stand out from hundreds of competing brands at this conference, successfully winning the “Annual Low-GI Food Brand Benchmark Award” and earning dual recognition from industry associations and professional buyers.
As a national brand that has been deeply rooted in the food industry for decades, Madajie low GI The track layout happens to align perfectly with the core rhythm of high-quality development in the food industry for 2026. This year marks the inaugural year of the 15th Five-Year Plan, and as an important stabilizing force for national economic growth and public well-being, the food industry is accelerating its evolution toward higher quality, health-consciousness, and personalization. With a mature supply chain, an extensive channel network, and strong brand recognition among the general public, the national brand Madajie’s entry into the market will undoubtedly help propel low-GI foods from niche health segments into the mainstream consumer market.
Leveraging the locational advantages of Hangzhou, where this year’s Food Expo is being held, Madajie Duo Gu Shidai has established deep partnerships with numerous e-commerce platforms and new retail channels across the Yangtze River Delta region. Capitalizing on Hangzhou’s thriving industrial ecosystem as the “E‑commerce Capital,” the Madajie brand will swiftly expand its low‑GI products across both online and offline channels, enabling more everyday consumers to enjoy genuinely trustworthy, low‑GI healthy snacks at affordable prices.
Zhaoquanying Town, Shunyi District, Beijing, China