ISEE Witness! Crispy Strawberry Air Nougat Wins the Four-Star Crown
04/21
2026
Celebrating the spirit of food innovation and bringing great products to a wider audience! The 8th iSEE Global Awards Ceremony and Gala was successfully held.
Among the 5,688 entries from around the world, Madajie’s Crispy Strawberry Air Nougat won the award thanks to its disruptive product innovation and outstanding flavor. iSEE Global Taste Awards 4-star certification.
Established in 2022, the iSEE Global Taste Awards are hailed by the industry as the “Michelin Guide of the non-food sector”—an authoritative accolade with distinct Eastern characteristics—in the food industry, and they are based on The entries are subjected to a rigorous evaluation across six key dimensions—color, aroma, taste, artistic conception, appearance, and nutritional value—with the grand four-star award going to fewer than one-tenth of the three-star winners. The judging panel comprises more than 30 renowned culinary masters, food connoisseurs, and representatives from authoritative sensory evaluation institutions spanning all provinces and regions nationwide. The assessment process spans nearly seven months, involving three rounds of blind evaluations conducted both online and offline, underscoring just how stringent the standards are.
As industry demand grows increasingly diverse and new product categories continue to emerge, how can traditional confectionery brands effectively tell the story of the new era? The launch of this “four-star” nougat candy undoubtedly offers the entire snack-food industry a thought-provoking “cross-industry breakthrough model.”
Revitalizing Classic Categories
Technological Reconstruction of Quality Standards
The confectionery sector is undergoing a transformative shift—from “sweetness on the tongue” to “emotional value.” Driven by the twin waves of health-consciousness and functional innovation, the food industry is entering a “golden decade”: demographic aging, the rise of rational consumption, and the “Healthy China” initiative are converging to propel food products toward ever more granular segmentation and heightened sophistication. At the same time, the contexts in which candy is consumed are being redefined: from joyous occasions like weddings and births, to the heartwarming family gatherings of the Spring Festival, to a sweet mid-afternoon treat in the office or a small, comforting indulgence during afternoon tea. Candy is thus evolving from a traditional festive staple into a frequent, everyday companion that enriches daily life.
Madajie’s Crispy Strawberry Air Nougat has now won the iSEE Global Taste Award with a 4-star rating, as the product builds on the brand’s 30 years of nougat-making expertise and further enhances it through ingredients, processes, experience, and scenarios. Four-Dimensional Upgrade , thereby achieving a disruptive innovation in the traditional nougat category.
Four Decades of Craftsmanship Inheritance
National Brands Rejuvenated
At the ingredient level, the recipe features at least 15% strawberries, highlighting “visible, large fruit pieces,” paired with 12-hour slow-fermented butter, New Zealand-imported milk, and fresh egg whites. This harmonious blend of natural dairy richness and sweet-tart fruit notes delivers a distinctive “slow, mellow, and fresh” mouthfeel.
Process innovation is the core highlight of this renovation. Drawing on 40 years of sugar-making experience, Madajie has adopted an innovative aeration process, repeatedly whipping the mixture over a thousand times to precisely control temperature, pressure, and time, while employing -40°C freeze-drying to maximize the preservation of strawberry nutrients, resulting in a uniquely “fluffier and softer” texture. Compared with traditional nougat, the new product boasts a fluffy texture that feels as light and dense as a cloud in the mouth—soft, chewy, non-sticky, and delicately sweet without being cloying. Its stringy quality further enhances the enjoyment of eating, completely shattering the stereotype of traditional nougat as heavy and overly sweet.
Scenario innovation is equally worthy of attention: Crispy Strawberry Nougat comes in individual, portable packaging, making it the perfect little pocket-sized treat to soothe and uplift you anytime, anywhere; it also shines as the star of afternoon tea, pairing beautifully with coffee and other beverages; and it’s an office social game-changer, bringing colleagues closer through the simple joy of sharing something sweet. This product has not only earned prestigious international taste endorsements but has also become a must-try “internet-famous hit” among young consumers.
Over the past eight years, the iSEE Global Awards have consistently adhered to the principles of “international standards + independent and authoritative judging + non-commercialization,” striving to become a “benchmark for innovation in the food and beverage industry.” Madajie’s Crispy Strawberry Air Nougat stood out among 5,688 global entries to win the iSEE Global Delicious Award with a four-star certification, which not only validates the effectiveness of Madajie Foods’ strategy of continuous innovation driven by solid product strength, but also signifies that Chinese本土 candy brands are stepping onto the global stage with high quality and strong innovation.
Standing at the new starting point of its 40th anniversary, Madajie Foods’ return with honors is not the end, but a new starting point for upholding quality and forging ahead through innovation. Just as a fluffy nougat carries more than just sweetness—it embodies four decades of dedication and craftsmanship, and a continuous expression of a better life.
Zhaoquanying Town, Shunyi District, Beijing, China