Energy in the Age of Multiple Grains: Safeguarding the 2026 Beijing Urban Subcenter Marathon with the Power of Cereals
04/20
2026
On April 19, 2026, the Bank of Beijing Beijing Sub-center Marathon kicked off with great enthusiasm. Twelve thousand runners set off from the Tongzhou Campus of Renmin University of China, traversing Tongzhou and Dachang, and measuring with their footsteps the vibrant practice of coordinated development among Beijing, Tianjin, and Hebei. In this grand sporting event of regional integration, Madajie Foods’ brand-new brand— The Era of Many Valleys Making its official debut as the official sponsor, it infuses every runner with “natural grain energy,” serving as the race-day “energy boost.”
This run has long since transcended the physical distance of 42.195 kilometers. It stands as a vivid testament to the coordinated development of the Beijing–Tianjin–Hebei region and offers a panoramic showcase of the sub-center’s vitality and charm. Starting at the Tongzhou Campus of Renmin University of China, runners traverse Tongzhou and Dachang, passing iconic landmarks such as the North Canal, the Urban Green Heart Forest Park, and the Grand Canal Forest Park, before, for the first time, extending their route into Dachang in Langfang, Hebei Province.
And on this journey spanning two cities, the Multi-Valley Era has harnessed the full power of whole grains to erect a “Grain Energy Station” in the Final Carnival Zone— Seaweed and Pork Floss Oat Cereal, Chia Seed Oat Bar, Low-GI Monkey Mushroom and Yam Biscuits, Nine Blacks Sugar-Free Quinoa Cereal Cookies , new products such as Jiuhong Quinoa Sugar-Free Cereal Biscuits , to promptly replenish energy and soothe fatigue for finishers.
"Marathons are a test of endurance and willpower, and what the Duogu era advocates is 'sustainable natural energy.' As Madajie Foods has long supported marathon events, this is a deep dialogue between us and the public's healthy lifestyle. In the finish area, many runners tasted the products immediately after finishing the race and gave them a thumbs-up: 'The texture is solid and it’s very filling—just right for replenishing energy!' "
More than just a supply station, it’s a true grain-themed carnival. In the event’s carnival zone, Duogu Era has created “ Shed the excess weight and savor the rich aroma of grains. "The themed interactive booth—A New Choice for Weight Management, Madajie's Multi-Grain Era—attracted a large number of runners and citizens to stop by and participate.
This creative interactive activity is called “Lose Three Jin for a Box”: Participants have their weight recorded when they pick up their race packets, then weigh in again on the day of the finish. Anyone who sheds three jin can redeem a box of Duogu Shidai cereal bars on the spot. The rules are simple, the reward is substantial, and participants eagerly joined in, creating an enthusiastic atmosphere.
From a candy to a grain, from the sweet memories that have accompanied several generations’ growth to the new force serving Healthy China—Madajie Food’s debut at this event marks not only a milestone in the brand’s rejuvenation but also a sincere response from this time-honored Chinese brand as it embraces the changes of the times and grows in harmony with the city.
As the theme of this event conveys: run a “horse” race, explore two cities, and connect three hearts. In the era of Duogu, we are embracing the original aspiration of a grain—connecting tradition with the future and injecting sustained momentum into the health industry for the coordinated development of the Beijing–Tianjin–Hebei region.
With the spring breeze as their companion and their footsteps as their song, the moment runners cross the finish line and don their medals, Duogu Era stands by their side, fueling their journey of self-transcendence with the power of whole grains. Looking ahead, Duogu Era will continue to deepen its commitment to grain-based nutrition, driving the seamless integration of national fitness initiatives with regional cultural, sports, and tourism development—ensuring that the healthy lifestyle of “so close, so beautiful” truly becomes part of every runner’s everyday life.
Fuel every step with grains!
In the Era of Many Valleys, let’s run toward the future together!
Zhaoquanying Town, Shunyi District, Beijing, China