The New Year's atmosphere is in full swing! Beijing News takes a close look at Madajie’s inaugural New Year Goods Market Carnival.
02/10
2026
At 10 a.m. on the 8th, the Beijing Time client and BRTV’s new media livestreaming room arrived at “Madajie’s First Annual Goods Carnival.” Through the live stream, they took online viewers on a journey to witness the spectacular sight of dancing dragons, savor the rich flavors of New Year gifts, and experience the joy of making sugar-figure crafts—a time-honored intangible cultural heritage. This livestream not only enabled more people to learn about Madajie’s first annual goods market carnival but also showcased Madajie Foods’ proactive efforts in preserving traditional New Year customs and promoting consumption upgrades.
Zhaoquanying Town, Shunyi District, Beijing, China