Madajie Foods Debuts at the Sugar-Free Low-GI Food Seminar, Unveiling a "New Strategy for Healthy Snacks"
12/29
2025
From December 26 to 27, the “2025 2nd China Sugar-Free and Low-GI Food Symposium,” guided by the Beijing Sugar-Free Food Enterprises Chamber of Commerce and the Yucheng Municipal Bureau of Commerce, and co-organized by the All-Food Organizing Committee and Longpinxi Exhibition, was successfully held in Yucheng, Shandong.
This year’s conference attracted 316 industry experts, entrepreneurs, channel distributors, and supply-chain representatives from across the country to jointly explore technological innovations in the sugar-control food industry, supply-chain collaboration, and new market opportunities.
The national brand “Madajie” was invited to attend the conference, and Mr. Ma Likai, President of Madajie Group, delivered a keynote speech systematically outlining the brand’s strategic layout and product planning in the field of low-GI healthy snacks.
From “making people happy” to “making people feel at ease”
Madajie announced a full embrace of low GI track
“Staying True for Forty Years, Innovating Toward the Future—Embracing the Low-GI Era and Ushering in a New Chapter of Healthy Snacks,” said Mr. Ma Likai, President of Madajie Group, as he looked back on Madajie Foods’ brand ethos, which has remained centered on “deliciousness, fun, and companionship” since its founding in 1985. He pointed out that, with the upgrading of consumption and the advancement of the “Healthy China” strategy, the snack industry is undergoing a profound transformation—from ‘tasty’ to ‘good for you.’ Low-GI foods have become one of the fastest-growing emerging sub-markets.
“Low-GI isn’t a passing trend—it’s a mission,” emphasized Mr. Ma Likai. He stressed that Madajie’s transformation is not merely chasing after popular trends, but rather a strategic upgrade driven by the brand’s forty years of accumulated expertise and its alignment with the growing health-conscious consumer trend. “Our parents made ‘snacks that bring joy,’ while we aim to create ‘snacks that bring both peace of mind and joy.’”
Industry Insights: Opportunities and Challenges Behind the Trillion-Dollar Market Segment
In his speech, President Ma Likai cited industry data to point out that... In 2024, the Chinese low-GI food industry reached a scale of 176.2 billion yuan, with an annual growth rate exceeding 10%, making it one of the fastest-growing sectors in the food and beverage industry. Meanwhile, China has approximately 130 million diabetes patients, 300 million people suffering from obesity, and 70% of the population classified as subhealth—resulting in enormous and continuously growing health demands.
He also frankly admitted that the industry faces numerous challenges: low... The national GI standards are still being refined, and the market is plagued by misleading advertising; consumer awareness still requires further education; the challenge of balancing technology, cost, and taste has yet to be fully overcome; and homogeneous competition has already begun to emerge.
Release the “Short-, Medium-, and Long-term” Strategic Roadmap
First choice: low Gingerbread with Meat Floss and Cereal Crackers
Based on deep industry insights, Madajie unveiled a clear low at the scene. GI Development Strategy Planning:
Short-term ( Within 1 year) Focus 1-2 core flagship products to establish a low-category position. GI cognition 。
Mid-term ( Within 3 years) Gradually expand the product matrix to form a complete... Low-GI product line, leading the category.
Long-term Become a specialist advisory brand in the national healthy snack category for niche subcategories.
Mr. Ma Likai particularly emphasized: “The low-GI transformation of snack foods must strictly adhere to the bottom line of ‘deliciousness,’ ensuring that health does not come at the expense of flavor.” According to the introduction, Madajie has already joined forces with universities and nutrition institutions to conduct raw material screening and recipe development, and is advocating for the industry to jointly build a healthy ecosystem.
Industry Resonance: A Model for the Transformation and Upgrading of Traditional Brands
Madajie’s speech sparked widespread attention and discussion at the conference. Many attending distributors and industry peers remarked that, as a national brand with a 40-year history, Madajie’s path of transformation toward health-oriented and functional products provides a valuable model for traditional snack food companies. In particular, its practice of balancing “GI value control” with “taste experience” in product development precisely addresses the core pain points of today’s low-GI snack market.
Paying tribute to tradition, embracing health and innovation.
From From 1985 to 2025, Madajie Foods has spent four decades deeply rooted in the leisure food industry. Looking ahead, Mr. Ma Likai stated: “Over the past four decades, we’ve been dedicated to making delicious snacks; in the next four decades, we’ll devote ourselves wholeheartedly to making healthy snacks.”
Against the backdrop of the “Healthy China” initiative, this time-honored brand—deeply embedded in the nation’s collective memory—is embarking on a new chapter in the healthy snack industry, guided by a clear strategy, pragmatic product planning, and an open attitude toward collaboration.
Zhaoquanying Town, Shunyi District, Beijing, China