Madajie Group President Ma Likai attended the Peking University Alumni Forum to discuss the original aspirations and future of development.

12/29

2025

On December 28, the annual forum of the National School of Development Branch of the Hebei Alumni Association of Peking University was held grandly at the Boya International Hotel of Peking University in Beijing. Mr. Ma Likai, President of Madajie Group, attended as a corporate representative and joined guests from various sectors to discuss development.
On the forum, Mr. Ma Likai shared the company’s development journey—from its founding in 1985 as a family-run workshop to its rise as a leading brand in the industry. He emphasized: “Madajie’s original aspiration has always been ‘to create delicious food with integrity.’ Forty years of steadfast commitment to quality and embrace of change are the foundation that has enabled our company to navigate economic cycles.” Looking ahead, Madajie will continue to strive toward becoming a trusted, century-old enterprise, creating more joyful and sweet lives for society and consumers.
At the event site, Madajie's brand-new Spring Festival gift box series made a stunning debut. With its blend of classic New Year flavors, health-conscious principles, and fashionable designs, it became the center of attention throughout the venue.
The forum concluded successfully in a lively and engaging atmosphere. Guests from various sectors jointly looked forward to cooperation and development in the coming year, eagerly anticipating working together to create even greater value in the future.