Air Nougat — Now Available Simultaneously at Over 700 7-Eleven Stores in North China and More Than 100 in South China
11/07
2025
Madajie Foods has successfully entered the world's largest convenience store chain, 7-Eleven, and its "Air Nougat" is already available. More than 500 in North China, and over 100 in South China Shelves in core cities such as Beijing, Tianjin, Shijiazhuang, Xiamen, and Fuzhou are now simultaneously stocked for sale. Leveraging 7-Eleven’s dense network of stores, urban white-collar workers can easily enjoy the cloud-like texture—lightly sweet yet not sticky to the teeth—on their daily commutes. 
7-Eleven chain of convenience stores, originally founded in 1927 as the Southland Ice Company in the United States, was renamed 7-ELEVEN in 1946—after its operating hours. In 1973, Japan Ito-Yokado Securing the franchise rights to open the first store in Japan. Today, 7-Eleven operates 85,800 stores across 18 countries and regions, with its presence in mainland China already exceeding 3,800 outlets. This strategic partnership highlights 7-Eleven's appreciation for Madajie's 40-year expertise in candy innovation and its distinctive competitive edge in the niche "Air Nougat" segment. In turn, Madajie will leverage 7-Eleven's youthful customer base and strong brand reputation to accelerate its expansion into instant-consumption retail spaces in first- and second-tier cities.
“From product selection to listing, it takes less than 30 days.” The sales manager recalled that when Air Nougat first entered the internal review meeting, it instantly captivated everyone with its "cloud-like visual" packaging—described as "visually appealing enough to directly win over Generation Z." Meanwhile, a search on Xiaohongshu for "Air Nougat" yields: Related notes have surpassed nearly one million views, while the associated topic has achieved network-wide exposure reaching tens of millions. ， Review screenshots and flavor evaluations flooded the comment section—described as "a youthful, highly popular product with almost zero negative reviews." Convenience stores are on the lookout for products that not only look great and spark lively conversations but also deliver exceptional taste. Madajie hits all three key criteria perfectly.
South China Regional Manager Zhou revealed that the three flavors—cocoa, strawberry, and coconut—are now all available on shelves. Cocoa flavor delivers the most impressive performance. Xiamen has become the sales champion city—thanks to its concentration of universities and a dense flow of students. Across the province, 100 Seven-Elevens have already sold over 3,000 bags this month; and in less than 100 days, these 100 stores have collectively sold nearly 10,000 bags. “Seeing the impressive sales performance, many stores have proactively moved the Air Nougat to the prime spot at the checkout counter. We believe this new product is sure to become a long-term SKU.”
Air Nougat App by Madajie "Secondary Inflation" Technology , the "Ultra-Puffing" process significantly reduces the sugar body density, delivering a light and airy texture that’s as soft as air—creamy, rich in flavor, and melts effortlessly on the tongue. Thanks to its unique blend of "time-honored craftsmanship × innovative DNA," the product has earned the prestigious "Growth Star" award for 2024, quickly becoming a social media sensation and a blockbuster hit.
For different channels and scenarios, Madajie introduces a variety of sizes, including the 35g pocket-sized refill pack, the 60g desk-sharing pack for office use, the 70g outdoor travel pack, and the 125g family-friendly pack for gatherings at home. , catering to diverse needs such as overtime energy boosts, outdoor adventures, and children's snacks, while seamlessly blending the dual experiences of "eating alone" and "sharing together."
Currently, the 600 thriving 7-Eleven stores are just the starting point—moving forward, we'll use 7-Eleven as the center to rapidly expand and reach every one of our fan customers' immediate surroundings. Meiyijia Easily, Kunlun Hospitality, Tianfu, Lawson, Shizhu, Hongqi Chain, FamilyMart, Bianlifeng, and other systems have simultaneously launched on Ele.me and Meituan Instant Retail, delivering a delightful 30-minute delivery experience within a 3-kilometer radius.
South China will gradually launch the popular "Add ¥1 for a Buy-One-Get-One" promotion, while the North China region will kick off its own sweet "Add ¥1 for a Buy-One-Get-One" blitz on November 27!
Zhaoquanying Town, Shunyi District, Beijing, China