Warmth on Double Ninth Day, Thoughtful Companionship | Madajie Takes Action to Care for Senior Mental Health
10/30
2025
Respecting the elderly on Double Ninth Festival, walking hand-in-hand with compassion. On this year's Double Ninth Day, Madajie Company joined forces with iMedia Think Tank and the Yaoyang Elderly Care Service Center in Haidian District, Beijing, to successfully host a knowledge-sharing and公益 (public welfare) salon event themed "Wonderful Media Moments, Hearts Connected to Double Ninth." Through concrete actions, the company demonstrated its corporate social responsibility, extending heartfelt care and warmth to seniors during this special holiday.
This event specially invited Director Fan from the Sixth Hospital of Peking University to provide the elderly with a clear and insightful explanation of common psychological changes in older adults, along with practical methods for coping with them. He encouraged everyone to embrace life positively and maintain an optimistic mindset. The session was filled with lively interactions, creating a warm and harmonious atmosphere.
At the event site, our company had specially prepared a sugar-free cookie gift box, which was carefully distributed one by one to the elderly by our staff. This thoughtful gesture conveyed the company's heartfelt wishes for the seniors' sweetness and well-being, and it was warmly welcomed by the residents of the senior care center.
This charitable initiative not only enriched the elderly's spiritual and cultural lives but also conveyed Madajie Company's heartfelt brand values of "respecting, cherishing, and supporting the elderly." Madajie Company will continue to uphold its philosophy of caring for society through philanthropy, actively giving back to the community and consistently spreading positive energy that embodies health, compassion, and warmth.
Zhaoquanying Town, Shunyi District, Beijing, China