Madajie Debuts at China's New E-commerce Hot Products Conference
09/02
2025
From August 29 to 31, 2025, the Hebei Shijiazhuang International Convention and Exhibition Center hosted a grand event in the consumer sector—the 2025 Beijing-Tianjin-Hebei Brand Consumption Festival and the 3rd Beijing-Tianjin-Hebei Production and Sales Docking Conference. This conference gathered high-quality commercial resources from the three regions of Beijing, Tianjin, and Hebei, aiming to build an efficient and in-depth cooperation platform for brand enterprises and channel merchants.
Notably, this conference specially set up the "China New E-commerce Explosive Products Conference and Private Domain Platform Selection Conference," focusing on the private domain track with the greatest growth potential in the current e-commerce field, helping enterprises break through traffic bottlenecks and achieve precise reach and deep operation.
At this grand event, the Madajie brand—Hebei Combel Food Co., Ltd.—was one of the exhibitors. Madajie food not only showcased multiple innovative products but also won three major awards: "Beijing-Tianjin-Hebei Best-selling Brand," "New E-commerce Explosive Product," and "New Quality Development Enterprise," fully demonstrating its comprehensive strength in products, channels, and other aspects recognized by the industry.
Full product matrix debut
Multi-dimensional coverage of new consumer demands
Madajie came well-prepared for this exhibition, systematically presenting five core product series, fully entering the market with differentiated positioning: the "Palace Museum Series" with a national trend cultural route attracts young consumers; the "Kaiyikang Series" focuses on health concepts, precisely meeting current consumer demands for light wellness; the "Air Nougat Series" achieves a breakthrough in taste with unique craftsmanship; the classic "Meat Floss Cake Series" continues its long-standing market reputation and remains a channel bestseller; while the "Qiqi Crispy Series" expands daily snack scenarios with a relaxed and casual positioning. 
The Madajie series products attracted many professional visitors at the exhibition site, successfully drawing widespread attention and cooperation intentions from traditional e-commerce, private domain communities, MCN agencies, and live-streaming hosts.
Three major awards
Industry recognition
At the authoritative award segment of the conference, Madajie won three honors consecutively due to its outstanding brand accumulation, product innovation, and market performance. Each award represents recognition from different dimensions of the industry. Madajie food, alongside well-known brands such as Niulanshan, Ximai, and Xianzhibao, was honored with the "2025 Beijing-Tianjin-Hebei Best-selling Brand" award, reflecting the brand's long-term accumulation in product quality, channel construction, and consumer communication.
Madajie's "Air Nougat Series," with its innovative soft texture achieved through secondary inflation and thousands of whipping processes, along with eye-catching visual packaging, performed excellently in social media dissemination and user reputation, and was awarded the 2025 New E-commerce Explosive Product Award. This product not only continues the brand's traditional advantages but also achieves brand rejuvenation through new e-commerce strategies.
In recent years, Madajie has actively enhanced its market adaptability and won the 2025 China New E-commerce New Quality Development Enterprise Award at this conference.
Leading with the brand
Empowering new momentum
Having won three consecutive industry awards, the company leader stated after receiving the awards that Madajie will further expand cooperation with emerging channels, continuously provide consumers with high-quality products, and inject sustained momentum into the high-quality development of China's snack food industry.
Zhaoquanying Town, Shunyi District, Beijing, China