On October 22, 2009, Madajie participated in the 6th China International Confectionery and Leisure Food Exhibition

11/14

2013

The "2009 China Candy Culture Festival and the 6th China International Confectionery and Snack Food Exhibition," jointly organized by the Candy Professional Committee of the China Food Industry Association and Koelnmesse (China) Co., Ltd., was successfully held. The exhibition officially opened on October 22 and lasted for four days.

As of now, a total of 147 domestic and foreign exhibitors participated in the exhibition, covering an area of nearly 10,000 square meters. A wide variety of candies, chocolates, snacks, dairy products, baked goods, nuts and dried fruits, as well as related raw materials, ingredients, and machinery and equipment will be showcased. Well-known domestic candy and jelly brands such as "Great White Rabbit," "Madajie," "Ya Ke," "Li Xiang," and "Crayon Shinchan," along with international brands like Barry Callebaut, Lotte, Eden Chocolate, and Ya Ke, will all be present at the exhibition.

The Candy Professional Committee of the China Food Industry Association successfully held three consecutive "China Candy Culture Festivals" from 2006 to 2008. This year marks the second time the event is held in Shanghai. Koelnmesse (China) Co., Ltd. is the organizer of the "China International Confectionery and Snack Food Exhibition." Since its debut in China in 2004, the exhibition has developed into a major exchange and trading platform for the candy industry in China and Asia, thanks to its professional positioning, well-organized structure, and strong overseas presence.

The products showcased at this exhibition represent new market trends, technological achievements, and popular tastes. The conference will set up a "Machinery and Raw Materials Zone" and a "Coffee and Tea Zone," creating a one-stop exhibition experience for exhibitors and visitors, leading to synergistic value.

Considering the needs of distributors and end consumers, the exhibition officially opened on October 22 and lasted for four days. From October 24-25, the exhibition was open to the public. During this period, well-known domestic companies will hold numerous interactive events with prizes, engaging with consumers directly. At the same time, manufacturers will showcase their new candy products for the year, allowing consumers to sample them and share a sweet feast.

Madajie at the exhibition: