Madajie starts distributing tickets for the Happy Plus Travel Fund

11/14

2013

Since April 2012, the Madajie brand has launched the "Madajie Adds to Happiness" consumer benefit activity in large supermarkets such as RT-Mart, XMT, Carrefour, CR Vanguard, and Hualian in Shandong, Hebei, Henan, Shaanxi, and Northeast China. This activity has received strong support from supermarkets nationwide and active participation from consumers. Many consumers celebrating new homes, new cars, weddings, elders' birthdays, or new additions to their families purchased Madajie candies. While celebrating their happy lives, they also had the chance to win a 4200 RMB "Mekong River Tropical Rainforest Adventure Tour for Two (6 days, 5 nights)" travel fund voucher.

On July 16, 2012, at the Beijing headquarters meeting room of Beijing Campbell Food Co., Ltd., with the full participation and supervision of the Beijing Longcheng Notary Office, the first batch of winners of the 4200 RMB "Mekong River Tropical Rainforest Adventure Tour for Two (6 days, 5 nights)" travel fund vouchers were drawn from the shopping receipts of consumers who participated in the Madajie Adds to Happiness activity before June 30th.

Starting August 10th, sales managers from Beijing Campbell Food Co., Ltd.'s various provinces personally delivered travel fund vouchers to 150 lucky winners, including Mr. Zhang in Korla, Xinjiang; Ms. Zhang in Xi'an, Shaanxi; Mr. Liu in Pingdingshan, Henan; Mr. Jiang in Zhucheng, Shandong; Ms. Deng in Hechi, Guangxi; Ms. Xu in Dalian, Liaoning; Ms. Wang in Nanchong, Sichuan; and Mr. Sun in Harbin, Heilongjiang, among others.