Firm belief, integrated resources, pioneering innovation, common development
11/14
2013
Firm Belief Resource Integration Innovation Common Development
----- Beijing Campbell Company's 13th Annual Manufacturer Exchange and Consensus Summit
2012 Year 8 Month 1 to 4 Day, in the fragrant autumn of August, with " Firm Belief, Resource Integration, Innovation, Common Development ” The 13th National Dealers' Association Meeting, themed "Madajie," was grandly held at the Jiuhua Mountain Villa in Beijing. Campbell's Chairman Ma An, General Manager Ma Guimin, and other senior company leaders, along with 930 plus dealers and 400 sales elites from across the country gathered at Jiuhua to share the joy of last year's success and discuss market strategies for the coming year.
8 Month 2 In the morning report meeting on the Chairman Ma An delivered an impassioned speech themed "Good service is the eternal principle of Madajie." He stated that "Madajie's cooperation with dealers and suppliers is sincere, open, substantial, and long-lasting. We will always uphold the corporate culture of 'people-oriented and virtuous entrepreneurship,' continuously improving our corporate culture and brand power, and creating a larger platform for cooperation and development for every partner."
Chairman Ma An's impassioned speech on "Good service is the eternal principle of Madajie."
Following this, General Manager Ma Guimin gave a detailed analysis of the Madajie brand and the recent development trends of the candy industry, and highlighted Madajie's future development plans for the brand and products. She said, "Packaging can be designed, products can be adjusted, but people are essential for a company's development. Madajie's sustained growth above the industry average over the years has been achieved through the persistence and hard work of our dealers and team members. With our sincere cooperation, nothing is impossible. A brighter future belongs to Madajie and its partners."
General Manager Ma Guimin's speech
Manager Ma Lixue gave a report on the production system, focusing on Strengthening assessments, Refining management,
Improving quality; 2012 Manager Ma Like gave a data-driven marketing report, stating that "Since entering year, although the overall market environment has been less than ideal, the Madajie brand has achieved phased growth through the launch of marketing campaigns such as "Madajie adds to happiness," "Sweet Madajie, Refreshing sharing," "Celebrating Children's Day, Sweet Madajie," "Madajie cheers for China: Enjoy life,
Winning the championship," etc. 10 Dealers and suppliers shared their experiences and joy of collaborating with the Madajie brand for
years. Finally, Sales Manager Ma Liyong presented a report on future work, focusing on
8 Month 2 enhancing the market service skills of sales team members, shifting from developing segmented markets to providing refined market services, carefully selecting and streamlining product structures, cultivating star products, strengthening market order maintenance, stabilizing the pricing system, and ensuring the profit margins of our dealer partners." In the afternoon, a "Gathering at Madajie,
Working Together to Create Brilliance" new product ordering meeting was held. Faced with the colorful product displays and unprecedentedly generous ordering incentive policies, dealers from all over the country eagerly sampled products and placed orders. Dealers from Henan Xinxiang Tianyu Trade, Liaoning Jinzhou Dasuo Trade, Shandong Zhucheng Madajie Sales Department, Jilin Changchun's Ms. Ji, Gansu Jinchang Jinfurong Trade, Xinjiang Urumqi Golden Kangye Company, and Xi'an Dongxing Company, among others, praised the new products such as half-sugar nougat, Yu Zhi Pin Su Tang, brown sugar plum, and Lin Di Ying Ge, and placed orders enthusiastically. Preliminary statistics show that , on-site 4 hours of orders totaled nearly 100 million yuan. A Mr. Yuan, owner of Zhongyu Trade from Dalian, said, " In more than ten years of cooperation with Campbell, we have reaped rich rewards. My family's business has been selling Madajie products since my father's generation. The new house and car I have are, in a way, thanks to Madajie. Today's trip was worthwhile. I not only tasted the unique flavors of Madajie's new products, but also experienced Campbell's unique market operation art, as well as its strong strength and forward-thinking approach in production technology and product R&D. I firmly believe that Madajie products will break through 2000 in the Dalian market. ”。
The exhibition hall is set up and ready for customers. Enthusiastic communication and product selection in progress.
8 Month 2 At 7 pm on , a grand banquet began with colorful music. Rich cultural performances such as sand painting, sketches, and magic shows delighted the dealers. At the dinner table, everyone exchanged toasts and laughter, their faces filled with happiness. The song "Everyone Rows Together" brought the banquet to a climax.
8 March 3 at China's leading potential development training institution - Renrenren Company organized in 5000 Yu Ping's Jiuhua Badminton Court held a thousand-person expansion activity. Interactive experiences, potential stimulation, and collaborative communication-style activities such as "Inspiring Hearts," "60-Second Speed," and "Relay Station Letter Delivery," along with exciting countdown events, combined education and entertainment for an exciting and limitless expansion project. Each person, while experiencing the fun, understood the importance of communication, collaboration, and execution in their work. A distributor, Mr. Guan Xingfu, from a small town on the northwestern border, said, "Madajie is truly great. It not only provides us with a rich variety of high-quality products to achieve our wealth dreams, but also creates such great opportunities for us to learn scientific methods of team management and channel operation. Choosing to operate Madajie is the lasting happiness of our distributors."
The above image shows the preparations for the thousand-person expansion activity.
The image above shows everyone's enthusiastic participation in the "Inspiring Hearts" activity.
Zhaoquanying Town, Shunyi District, Beijing, China