About Us
years
After more than 30 years of hard work and development
results found
Currently has 6 subsidiaries
tons
Daily output of nearly 1000 tons
stores
Tens of thousands of retail stores
Company Profile
Beijing Campbell Food Co., Ltd.
Madajie, Sweetening Your Life
Madajie Brand —— Beijing Kangbei Food Co., Ltd. is a large-scale, modern, comprehensive food industry group that leads the nation in sales, integrating research and development, production, and sales. As a continuous leader in the leisure food industry, it has won numerous accolades, including "Beijing Gold Medal New Year Goods," "National Leading Food Enterprise in the Food Industry," and "Product with Development Potential." With the rapid development of China's food industry, the brand "Madajie" has delved deep into the potential needs of consumers, launching various best-selling candies, chocolates, pastries, jellies, and bean products in recent years. ， In 2022, it embarked on a journey into the great health industry , achieving landmark breakthroughs in new product R&D, business models, and strategic development. Its sales remain among the top in the industry, and its comprehensive strength has rapidly improved. At the same time, the "Madajie" brand, using traditional crispy sugar and liqueur chocolates as carriers, has expanded the global influence of China's time-honored craft culture, becoming one of the windows for overseas users to understand and know China.
Throughout its development, "Madajie" has always adhered to the brand concept of creating high-quality, healthy, and delicious products for consumers, wholeheartedly committed to creating a beautiful and sweet life for society and consumers. After 40 years of hard work and development, it now owns multiple subsidiaries and two intelligent logistics centers. Its business covers all provinces and regions in China, and has formed a strategic layout of being based in Beijing, extending throughout the country, and expanding overseas. We sincerely hope to bring health, sweetness, and deliciousness to consumers everywhere, and we are always ready to sweeten your life.
Time-Honored Craftsmanship, Classic Creation
From its inception, the "Madajie" brand has clearly defined its corporate culture as "integrity in entrepreneurship and people-oriented." We understand that technical talent is an important asset, and we effectively integrate resources from technology, talent, products, market, and brand. Currently, we possess long-standing and experienced craftsmanship in grain sugar, liquor sugar frost, and crispy sugar, three production techniques that have become representative projects of intangible cultural heritage in Beijing. Ms. Ma Guimin, the vice chairman, has been awarded the title of "Representative Inheritor." Our carefully produced grain sugar, liquor sugar frost, and crispy sugar embody the essence of the craft, with superior quality and a fragrant, crispy texture. Consumers' experience of Madajie candies transmits the traditional memories contained in the crispy sugar to every corner, earning market recognition and praise. At the same time, we continuously upgrade our formulas to reduce saturated fat and sodium content, striving to provide consumers with a healthier consumption experience, giving traditional sugar products new life and vitality.
Ever-Changing Innovation, Future Vision
The "Madajie" brand, with its spirit of courage and innovation, foresight and responsibility, will continue to innovate in products and services, and shoulder the social responsibility of transforming China's leisure food industry ecosystem and healthy consumption. While traditional candies remain classic, new products are also making a strong impact. Based on different consumer needs, we have developed nutritious purple rice bread, smooth and refreshing Fruit C Party jelly, pure and rich nougat 1991, fragrant and mellow gold coin chocolate, and vibrant Pandora, among other leisure foods. We are committed to creating a new direction for functional candies, and will continuously develop new products in areas such as energy-boosting, nutritional, and fun-experience categories, thereby optimizing our product matrix and further clarifying the positioning of product categories.
Forging Spiritual Strength
Corporate Mission: To create a beautiful and sweet life for society and consumers.
Corporate Vision: To become China's trusted leader in candy and leisure food.
Corporate Values: Sincerity, Innovation, Responsibility, Efficiency, Heritage
Regarding the future, we will leverage our advantages in sales systems and supply chain management to continuously improve our creativity and competitiveness, and actively build a collaborative and symbiotic industrial ecosystem; regarding the future, Madajie Food will lead the tide of China's sugar and pastry industry through self-iteration, demonstrating outstanding cultural confidence; regarding the future, we want to be a leisure food supply station for diverse consumers in this vast world. Thank you for your attention to Madajie Food.
Brand Story
Be serious in your work and down-to-earth in your life.
In the candy world, there is a female entrepreneur who is well-known, she is the well-known Madajie (formerly known as Ma Guimin).
She is daring, hardworking, and her early years of struggle are legendary.
Founded
Founded
Entering Beijing
Entering Beijing
Channels are king
KA Supermarket
Channels are king
KA Supermarket
One city, many guests
One product, many guests
One city, many guests
One product, many guests
Product Upgrade
Single Item Sales Exceeding 100 Million
Product Upgrade
Single Item Sales Exceeding 100 Million
Hebei
Madajie Completion
Hebei
Madajie Completion
Create Baking
Star Products
Create Baking
Star Products
Qiu County Factory
Candy Museum Completed
Qiu County Factory
Candy Museum Completed
Fresh bean products built
Fresh bean products built
The era of diversified scenarios
The era of diversified scenarios
Corporate Culture
Looking to the future, Madajie Food will continue to uphold its corporate culture tenet of "integrity and entrepreneurship, people-oriented", adhering to the principles of quality first, customer first, market first, and reputation first. We are committed to becoming a leading brand of trustworthy candy and leisure food in China, striving for resilience and progress, pioneering innovation, and using quality standards to strictly regulate ourselves. Our mission is to create a better life for society and consumers.
We hope to work hand in hand with friends from all walks of life to inherit and carry forward the fine traditions of Chinese culture, and together create a Chinese national candy brand that stands for deliciousness and happiness, and even a century-old brand's sweet cause!
Corporate Culture Tenet
Integrity-based entrepreneurship, people-oriented
Corporate Values
Sincerity, Innovation, Responsibility, Inheritance
Corporate Mission
To create a better and sweeter life for society and consumers
Corporate Culture Vision
To become a trustworthy leader in China's candy and leisure food industry
Zhaoquanying Town, Shunyi District, Beijing, China