1975 dreams, rising with the sun, taking off!
10/26
2024
Beijing, a bustling metropolis of steel and concrete, encompasses everything and carries countless dreams of striving.
Yet, who would have thought that in a corner of Shijingshan District in the vast Beijing, there exists such a school?
【Huangzhuang School students engaging in break time activities】
This is a school supported by kind-hearted people from all walks of life. It has weathered many storms along the way. The children at Huangzhuang School are mostly hardworking and possess strong survival skills; they can do laundry and cook for their parents who work away from home.
This Huangzhuang School, formerly a school for children of migrant workers, has given a home to nearly 2,000 children.
And Madajie Food, in collaboration with the China Children and Teenagers' Fund, has given these children the opportunity to pursue their dreams.
【“Lingering Time & Love Together – Taking Flight” event scene】
On June 25th, the "Lingering Time & Love Together – Taking Flight" event, jointly initiated by Madajie Food and the China Children and Teenagers' Fund, to challenge the Guinness World Record for the "Longest Paper Airplane Formation," kicked off at Huangzhuang School in Shijingshan District, Beijing.
To avoid disrupting the children's normal study time, at 7:35 am, 1975 students of Huangzhuang School neatly moved their chairs to the playground. After the teachers distributed paper airplane materials and the principal announced the start of the event, the children focused on folding paper airplanes. One by one, sheets of paper transformed into lifelike paper airplanes under their skillful hands. Then, the children wrote their dreams on their folded paper airplanes.
After the students released their dream-laden paper airplanes and returned to their classrooms, we interviewed Principal Wang of Beijing Shijingshan Huangzhuang School. He said thoughtfully, "Traditional handicraft education should be incorporated into teaching, such as offering handicraft classes or activity classes. This will help children avoid the negative effects of mobile games." He found it very meaningful that many children wrote their future aspirations on the planes.
When mentioning the care packages from social donations, the principal's eyes lit up with happiness. He is willing to do anything for the children, as long as it benefits them.
“This activity allows children to experience the fun of traditional handicraft games and play fewer mobile games,” Principal Wang added.
Since the eve of June 1st, the "Lingering Time & Love Together – Taking Flight" public welfare activity has been launched in hundreds of kindergartens and primary schools in Guangxi, Jiangxi, Hubei, Hunan, Hebei, Sichuan, Shaanxi, Henan, Shandong, Chongqing, Liaoning, Beijing, Jiangsu, and Anhui, and has received thousands of paper airplanes with dreams written on them from children across the country.
The "Lingering Time, Return to Tradition" public welfare activity allows people to experience the charm of traditional Chinese culture while gaining a deeper understanding of Madajie, a national brand.
The revival and rise of traditional Chinese culture has remained popular in recent years. While material needs are met, China is also undergoing a transition from material to spiritual needs.
As an innovator of tradition, Madajie Food uses a method that allows Chinese culture to be reborn by basing itself on traditional Chinese culture, gradually bringing traditional culture into the lives of consumers.
Elements of traditional Chinese culture can be found in every Madajie product. Upgrading Lingering Time candies to cultural candies represents the new force of traditional Chinese brands.
The company plans to upgrade classic traditional Beijing-style sugar and nougat into high-end cultural candies; and plans to combine the Madajie brand with Chinese urban memories such as the Forbidden City, the Great Wall, and the Oriental Pearl Tower, as well as rich and colorful elements of traditional Chinese culture such as blue and white porcelain and Peking Opera face masks, to jointly develop cultural candies and foods with unique Chinese cultural charm.
“Culture” is the foundation of the Madajie brand, representing its profound brand accumulation. We believe that Madajie, with its culture, connotation, warmth, and stories, will bring more surprises in the future!
Zhaoquanying Town, Shunyi District, Beijing, China