Dedicated to Education!
10/26
2024
A legendary figure who created a national candy brand, Ma Guimin (known in the industry as Madajie), one of the founders of the "Madajie" brand, is passionate about education. She uses her entrepreneurial philosophy and practices to inspire children to learn and strive. On October 10, 2019, the "Million Candies Joyful Reading Plan" was officially launched, with the Madajie brand donating a total of 1.8 million yuan worth of candy over three consecutive years to the Beijing Fengsheng Public Welfare Foundation to support reading among rural primary and secondary school students.
Ms. Ma Guimin, one of the founders of the Madajie brand, donated 1.8 million yuan worth of candy to the Beijing Fengsheng Public Welfare Foundation.
On October 10, 2019, the "Million Candies Joyful Reading Plan," jointly launched by Beijing Kangbell Food Co., Ltd.'s "Madajie" brand and the Beijing Fengsheng Public Welfare Foundation, was officially launched. The launch ceremony was grandly held at Datun Central Primary School in Luanping County, Hebei Province.
The "Million Candies Joyful Reading Plan" aims to help rural primary and secondary school students develop the good habit of reading every day, allowing children to build confidence and grow happily through reading. Ms. Ma Guimin, Vice Chairman of Beijing Kangbell Food Co., Ltd. and founder of the Madajie brand; Li Xiuhong, member of the Standing Committee of the Luanping County Committee and Minister of the Propaganda Department; Wang Guoping, Vice Chairman of the Luanping County CPPCC; Zhang Chengyin, Director of the Primary School Teaching and Research Office of the Chengde Municipal Education Bureau, Hebei Province; Wu Shushen, Director of the Luanping County Education and Sports Bureau, Hebei Province; and Han Baofu, Deputy Director, and other leaders attended the launch ceremony.
The donation ceremony for the "Million Candies Joyful Reading Plan" was officially launched.
At the donation ceremony for the "Million Candies Joyful Reading Plan," Ms. Ma Guimin donated a total of 1.8 million yuan worth of candy over three consecutive years to the Beijing Fengsheng Public Welfare Foundation to support reading among rural primary and secondary school students. Over the next three years, the "Million Candies Joyful Reading Plan" will cover 43 primary and secondary schools in Luanping, Hebei; Ning'er, Yunnan; and Beitun, Xinjiang, benefiting at least 6,000 rural children. Ms. Ma Guimin stated that being able to do something tangible for rural primary and secondary school students and give back to society is a social responsibility and obligation that the company should fulfill.
Vice Chairman Ms. Ma Guimin's speech.
At the launch ceremony, "Madajie" transformed into "Grandma Ma," sharing her entrepreneurial story with the children, from her origins in Dingxing, Baoding, Hebei, starting from a small workshop with a large pot, a cleaver, and a stone slab, to becoming a leading Chinese national candy company. Through her personal experience of founding the "Madajie" brand through hard work, she encouraged children to study hard and diligently to contribute their strength to the nation's technological advancement.
All students of Datun Central Primary School in Luanping County.
"Strive, study, children." The heartfelt teachings and earnest hopes were endless. Madajie's passionate words resonated in the hearts of the children present and became an unwavering driving force on their path forward.
Ms. Ma Guimin presents a scroll to the school representative.
"I hope more children can maintain reading for half an hour every day and grow happily for 365 days!" Ms. Ma Guimin led 340 children present in reciting the "Joyful Reading Passbook" opening declaration and participated with the children in a dream reading painting session. The colorful patterns on the long scroll recorded the children's dreams related to reading.
Children recite the "Joyful Reading Passbook" opening declaration.
Children paint for their dream reading.
Those who read extensively will naturally have a refined air, and it is the fragrance of books that leads to far-reaching achievements. We hope that by organizing and implementing such a public welfare activity using delicious treats as the main medium, we can encourage students to read happily for half an hour every day, reading at least 10 books a year, allowing students to gain pleasure from reading.
While the "Madajie" brand is committed to creating a sweet and wonderful life for consumers, it has also consistently actively initiated and participated in public welfare undertakings, practicing social responsibility. Over the years, it has contributed to and participated in public welfare activities such as "Years of Time, Love Together," Tencent Charity 99, "Walk for Love," "Love Bags," "Love Wardrobes," and "New Year's Eve Dinner for Children Who Have Lost Their Parents," cumulatively sending love and food to nearly one million left-behind children in impoverished areas such as Sichuan's Daliangshan, Gansu's Huining, and Xinjiang's Hotan, using practical actions to spread the power of love.
A strong youth makes a strong country. To realize the dream of a strong nation requires practical action and struggle. In the future, the "Madajie" brand will surely remain true to its original aspirations, remember its mission, continue to uphold the values of "sincerity, innovation, responsibility, efficiency, and inheritance," continuously create a sweet and wonderful life for society and consumers, use craftsmanship to inherit excellent traditional culture, consistently practice social responsibility, and continue to strive to become a leading and trustworthy candy and leisure food brand in China.
Zhaoquanying Town, Shunyi District, Beijing, China