Besides sugar, what else can sustain life?
11/15
2013
Overall, the Chinese candy market has seen excellent development in recent years. Along with continuous increases in overall industry production and sales, a number of excellent domestic brands have emerged, such as Da Bai Tu, Xu Fu Ji, Jin Si Hou, Ya Ke, Xi Zhi Lang, Crayon Shinchan, Jin Guan, Wang Wang, Qin Qin, Jin Wa, Jin Di, Jin Sha, Madajie, Li Xiang, Wo Wo, and Hui Kang. The rise of these prominent candy brands has laid a solid foundation for the robust development of the Chinese candy industry.
However, the issue of peak and off-peak seasons in candy sales continues to plague businesses. What products have similar sales patterns to candy? Could companies introduce new products during the off-season to fill the shelves vacated by candy? For companies in good condition and skilled in market operations, this is certainly feasible. For example, Ya Ke has launched various leisure desserts (including biscuits, pastries, and sachima), Jin Si Hou has introduced "Chuan Zui Hou" dried tofu, and Crayon Shinchan has launched the "Very Spicy" series of potato chips.
In fact, many more products could be developed, such as small packages of candied haws, small sweet potatoes, twisted-packaged beef jerky, preserved fruits, and small-to-medium sized packages of duck necks, dried fruits, etc.
Adjusting for peak and off-peak seasons essentially forces companies to pursue diversification. Enriching a company's product line isn't difficult; the challenge lies in subsequent market operations, which requires careful consideration by businesses!
----Excerpt from "China Candy Magazine"
Zhaoquanying Town, Shunyi District, Beijing, China