Expand boundaries with care, break through together! I can, we can!
07/14
2025
On July 12, Madajie Food Group grandly held its "2025 Marketing Annual Meeting." Group leaders at all levels and national various regional sales managers and sales elites gathered together, with "Dedicated to Exploration, United to Break Through" as the theme, jointly planning the strategic blueprint for the new year. The conference, through three stages: strategic deployment, war zone oath-taking, and benchmark commendation, released a strong signal of breaking through the market.
Strategic Launch: Setting the Tone for a Breakthrough Year
The chairman emphasized in his opening remarks: "2025 is a crucial year for industry reshuffling, we must use our minds to manage direction ， use our emotions to manage optimism ， use calmness to manage life ... ” The chairman's speech is always full of wisdom and foresight, guiding our direction and inspiring us to constantly surpass ourselves and strive for excellence. ！
Breakthrough Requires Internal Reform ！ Executive President, Mr. Miao Yinghui pointed out the path from a practical perspective: Focusing on new product category breakthroughs, deep cultivation of new channels, and new market fission as the core, through case studies to inspire the marketing team's internal drive, requiring the team to use innovation 、 to reconstruct growth logic, resonating with the entire audience.
Moment of Honor —— Setting Benchmarks
Top sales representatives and frontline elites were commended. Top sales representatives Bai Yang and Yang Ze became models by exceeding targets; top regional manager ， Northeast Region Shang Ergang won the regional manager laurel!
Top Sales Representatives Bai Yang and Yang Ze
Top Regional Managers—— Shang Ergang
As an important direction for the company's strategic transformation, the healthy leisure food business has achieved breakthrough growth in the past year. The healthy snacks team's bonuses were particularly eye-catching at this annual meeting.
War Zone Showdown: Release Strategic Deployment
various Regional managers and heads of various business units released combat reports on site, showcasing differentiated breakthrough strategies. ！ Shandong Northeast Region - Yang Tao ， Southwest Region - Zhang Guimin 、 Henan, East China Region - Cai Chaolin, Central China, Northwest China, South China Region - Hou Junhua, North China Region - Cui Junjie, and Director of Quantitative Packaging Business Unit, Sun Qi 、 Director of Wedding Candy Business Unit, Zhao Man Yi proposed incremental planning ， around candies, wedding candies, healthy snacks, quantitative packaging, and star products like pork floss, etc. terminal outlet execution strategy.
Oath: Madajie troops issue military orders
In the climax of the meeting, Madajie the sales corps took the stage to take an oath:
'- Shandong Northeast Team' undertakes the promise : The Bohai Sea surges, the strong wind rises, united as one, creating a new situation! I can! I can! We can!
'- Southwest Region Team' pledges : Correct work attitude, follow the company's pace, fear no difficulties, unite as one, work hard, and strive to achieve the annual goals, I can! I can!! We can!!!
'- Henan, East China Region Team' pledges : Will not stop until the goal is reached ! When paths meet, the brave will win! Challenge the impossible, achieve new peaks! I can, I can, we can!
'- Central China, Northwest China, South China Region Team' pledges : Target locked, mission accomplished, I can, I can, we can!
- North China Team pledges :: Channel transformation integration, mission accomplished! Candy increment, go all out! I can, I can, we can
Madajie marketing team shouted in unison “ I can, we can ” as a slogan, demonstrating their determination to fight to the death.
Final Deployment: Fighting Together
Marketing Vice President, Maliyong Ma Mr. proposed in the summary Joint Creation 、 Reshaping, Participating, and Practicing Focusing on classic product strategies, healthy leisure products, cost-effective products, and innovative products deployments across multiple dimensions, igniting the fighting spirit of the entire audience. Transformation Signal: Healthy Snacks Become the Second Growth Curve ， In the second half of the year, launch multiple functional snack products ， focusing on the incremental market. This annual meeting ”
demonstrates Madajie Food Group's determination to transform. Through strategic focus, ， structural adjustments and product innovation a three-pronged approach to breaking through challenges, the company is building a new competitive moat. 的三重破局，企业正构筑新的竞争护城河。
Zhaoquanying Town, Shunyi District, Beijing, China