Forty years of glory, with deep roots and lush leaves! Madajie Food Group celebrates its 40th anniversary!
07/11
2025
From the initial emergence of the private economy during the early stages of reform and opening up to the high-quality development of the private economy in the new era, Chinese private enterprises have always been at the forefront of the times. Madajie Food Group As a national brand that has grown alongside reform and opening up, its 40-year development trajectory not only embodies the epic struggle of a single enterprise but also reflects the resilience of China's private economy under policy support.

On July 11, Madajie Food Group's 40th-anniversary celebration, themed "Forty Years of Splendor, Deep Roots and Flourishing Leaves," was held at the Capital International Convention Center. Government officials, Food industry associations Representatives 、 From across the country Media 、 Purchasers, Suppliers, distributors, and employees Nearly 2000 people gathered together to witness Madajie Food Group 40 years of glorious history. The director of the National Standardization Technical Committee for Food Quality Control and Management 、 National Ma Chunliang, former director of the Food Safety Supervision Department of the State Administration for Market Regulation; Zhang Jiukui, part-time vice chairman of the China Light Industry Federation 、 Zhang Jiukui, chairman of the China Baking and Confectionery Industry Association; Xu Jian, vice secretary-general of the China Food Industry Association; Xia Fenggeng, chairman of Guangzhou Institute of Microbiology Group Co., Ltd. 、 Professor-level senior engineer Xia Fenggeng , Madajie Food Group founder Ma Guimin, chairman Ma An, and president Ma Likei 、 Executive President Miao Yinghui attended and delivered speeches.
Experiencing 40 years of trials and tribulations, Madajie Food Group has transformed from a family workshop into a modern food industry group, from an unknown unremarkable Dingxing Ji connected candy factory to a nationally renowned brand, , attesting to the development code of the private economy: "Times opportunities + policy dividends + corporate innovation".
Celebration Highlight: United Efforts for Shared Development
With the stunning broadcast of the 40th-anniversary promotional video, Madajie Food Group's journey from its arduous exploration in 1985 to its current multi-category, internationally renowned industrial landscape was fully showcased. In the alternation of black and white and color images, the growth trajectory of a national brand unfolded slowly.
Chairman Ma An looked back fondly in his speech on Madajie Food Group 40 years of development , The past 40 years have been a journey from small to large, from weak to strong, from traditional food to functional food and then to technological food, 40 years , It was also a journey of symbiosis and self-rescue. 40 years 。 At the event, he grandly introduced several new products, including a series of compound protein solid beverages 、 a dual-protein product series 、 a series of herbal formula probiotic biomimetic fermentation drinks etc.
Ma Chunliang On-site pointed out: " Ma Dajie Food Group has written a remarkable entrepreneurial, inspirational, and developmental history over 40 years. This is commendable. of It is , Ma Dajie Food Group's commitment to compliance 、 safety 、 and quality as hard indicators , that highlights its responsible corporate role and sets a benchmark for the food industry. 。” Currently, China's economy has entered a new normal, transitioning from a stage of rapid growth to a stage of high-quality development. 。 He believes that quality and brand are increasingly becoming the core competitiveness of enterprises. 。

Zhang Jiukui stated in his speech that: Since the reform and opening up, , China's private economy has flourished for 40 years. The core code of Madajie Food Group's development to this day lies in adhering to the principles of honesty and hard work, and the pursuit of product quality. Establishing a strict quality , control system, deeply infusing the concept of innovative and delicious products into the brand. Even more difficult and valuable is that Ma Dajie Dajie has always kept a close eye on the pace of the times and consumer demand, continuously increasing R&D investment, and constantly innovating 。

At the press conference, Xu Jian read for the association's congratulatory letter: Madajie Food Group, after 40 years of entrepreneurial struggle, has now become one of the national food enterprises in Beijing and even the whole country, food of Representatives enterprise, and has been awarded the National Food Safety Demonstration Unit for ten consecutive years. , For China's leisure food industry development and international influence of has made positive contributions.

As an important partner of Madajie Food Group, Xia Feng Geng at the conference said: “Madajie's entrepreneurial story is inspiring, and I am even more impressed by Madajie Food Group's commitment to innovation and the practice of a win-win cooperation philosophy. This led us to cooperate. In the future, we hope to modern technology and traditional industries collide to generate powerful momentum, in the new big health industry to achieve new breakthroughs. ”

The development of an enterprise requires not only keeping pace with the times, but also a group of like-minded people. President Ma Likei expressed his gratitude: " An enterprise is like a person, it has a life journey, and also has its ups and downs and twists and turns First of all, I would like to pay tribute to such a great era in China, , which has created a number of excellent private enterprises, , and I would also like to pay tribute to every Madajie of fellow traveler , that has made Madajie's business success and today's gathering possible. At the same time, I am also grateful to every friend, and even our competitors. ”

The award ceremony of the celebration became an important moment to convey warmth. The "Time Contribution Award" was presented to 10 employees who have made outstanding contributions at different stages and positions, , This award is not only an affirmation of their years of hard work, but also witnesses the two-way commitment between the company and its employees.
" Time Contribution Award ” winners Representatives 、 Han Ying, former vice chairman assistant, gave a speech: “During my years at Madajie Food, I have witnessed the company's growth from humble beginnings to its current success, and I have personally participated in countless product development and launch processes. This place is like my home, the trust of the leaders, the help of my colleagues, has given me a strong sense of belonging. ”

The “Hand in Hand Glory Award”

was presented to Madajie partners of more than 20 years

distributors honorary representatives 、 Guo Jianhua from Jinan Daha Food Department Store Co., Ltd. said with emotion: " Madajie Food Group's products are deeply loved by consumers and have high market recognition. Our cooperation with Madajie Food gives us confidence in our future development. We will continue to work hard to expand the market and let more people taste the deliciousness of Madajie food. ”

Supplier honorary representatives 、 Guo Jianxin, executive director of Xiamen Jindewei Packaging Co., Ltd. also said: said: “We have been cooperating with Madajie Food Group for many years, and we have witnessed the company's strict requirements for quality and its sincere treatment of partners. In the future, we will continue to work hand in hand with Madajie Food to provide higher quality raw materials and jointly create high-quality products.”

Following this, Miao Yinghui, the group's executive president, gave a speech in which she mentioned: “Madajie Group's 40 years of accumulated corporate scale, soft power and hard power. The development of an enterprise is inseparable from adapting to market changes, and products need continuous innovation. In the future, we will further 。”

refine products, focus on single products — to food build core product competitiveness. and It is worth mentioning that Madajie 、 Group Guangzhou Institute of Microbiology Group Co., Ltd. Baoqing County Fengshou Seed Industry Co., Ltd. held a 。 strategic cooperation , Madajie food build core product competitiveness. signing ceremony. Not long ago , A series of cooperative measures demonstrate the company's firm steps on the road of innovative development and cultural integration 。

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Forty Years of Craftsmanship: From Survival Innovation to Systemic Breakthrough
Looking back on the development history of Madajie Food Group, innovation has always been the core driving force that transcends cycles. At that time, founder Ma Guimin experienced the hardships of the social environment and the multiple blows of being laid off due to age and other issues. However, Ma Guimin's persistence in candy started her Candy life. At the beginning of its establishment, Ma Guimin frankly stated, "To be a person, one must be realistic, and to make candy, one must be even more realistic," which established the company's values 。

In the 1980s, facing the shortage of materials in the candy market, founder Ma Guimin, with her ancestral craft of crispy sugar, broke through the limitations of the formula, adding local specialty nuts to the traditional craftsmanship, making "Beijing-style crispy sugar" a sought-after New Year's goods. This was an original innovation based on survival needs.
Brand rejuvenation is imperative . From jointly launching with the Forbidden City the "Palace Pastry" series, to joining hands with many well-known scientific research institutions to develop limited edition , Madajie Food Group products successfully achieving a transition from

"parental memories" to "Z generation's new favorite". The Aoqiao cocoa series launched in 2025, which combines dark chocolate with traditional nougat, became the officially designated tea break product of the 33rd China Market Commodity Sales Statistics Results Release Conference, proving the brand's potential for renewal. build core product competitiveness. Standing at a new starting point, Madajie Food has already outlined a clear development blueprint. In the future, Madajie Food Group will enter overseas markets such as Southeast Asia and North America, allowing , the "Chinese taste" to spread throughout the world to allow more people to share intangible cultural heritage skills, promoting a symbiotic global economy 。

As Ma Guimin summarized in her speech as she : said
Zhaoquanying Town, Shunyi District, Beijing, China