Hebei Madajie Food joins hands with intangible cultural heritage inheritors to promote the innovative development of intangible cultural heritage-stuffed tofu
05/28
2025
5 Month 21 On the day, Hebei Madajie Food Co., Ltd., a vice-president unit, and Tianmaigu (Beijing) Science and Technology Development Co., Ltd., which belongs to the intangible cultural heritage inheritor, held a signing ceremony for the cooperation of intangible cultural heritage pulp tofu products. Ma Guiqin, vice president of Madajie Food, and Sun Zhenghong, general manager of Tianmaigu Technology, signed on behalf of both parties, marking a key step for this traditional food on the road of industrial innovation.
This signing ceremony is a new milestone in the development of the tofu intangible cultural heritage food industry. "Traditional craftsmanship needs to keep pace with the times so that more people can taste the flavor of culture." Ma Guiqin said at the ceremony that the company will leverage its brand, supply chain, and channel advantages to promote the upgrading of pulp tofu from handmade production to standardized production, while retaining the core characteristics of intangible cultural heritage craftsmanship. Sun Zhenghong emphasized that pulp tofu, as an intangible cultural heritage food, carries profound cultural heritage and unique flavor charm. It is hoped that through cooperation with Madajie Food, using modern scientific and technological means, while preserving the essence of its traditional craftsmanship, the production process and product quality will be optimized and upgraded. Let more people taste this intangible cultural heritage delicacy.
It is understood that the cooperation between the two parties will cover multiple dimensions. In terms of product research and development, the joint research and development center will focus on innovating the taste and categories of pulp tofu. Launch a series of products that better meet the needs of contemporary consumers. In terms of market promotion, both parties will integrate online and offline resources to create a brand matrix and enhance the market awareness and reputation of intangible cultural heritage pulp tofu. In terms of cultural inheritance, an intangible cultural heritage pulp tofu museum will be built, and activities such as intangible cultural heritage culture entering communities and schools will be carried out to allow more people to understand the historical stories and cultural connotations behind pulp tofu. It is believed that with the advancement of cooperation, intangible cultural heritage pulp tofu is expected to enter the national market in a richer product form, injecting new impetus into the innovative development of the food industry while inheriting cultural roots.
Zhaoquanying Town, Shunyi District, Beijing, China