Madajie Foods Makes a Stunning Appearance at the 2025 SIAL Paris International Food Exhibition, Showcasing 40 Years of Brand Strength
05/22
2025
From May 19th to 21st, the 2025 SIAL Paris International Food Exhibition, a global food industry event, was grandly held at the Shanghai New International Expo Center. Madajie Food, under the theme of "40 Years of Bestselling Products", became a focal point of the exhibition with its unique circular booth design and intangible cultural heritage demonstrations.
The exhibition area was divided into three themes: the light blue area displayed classic products such as "nougat" and "meat floss cakes", carrying consumer memories; the pink area focused on the youthful "air nougat" series; and the green area focused on healthy snack foods such as "Zero Sugar Moment" and "Kiki Crisp". The specially launched -40° freeze-dried "air nougat", the healthy snack "Zero Sugar Moment", and the decompression snack "Kiki Crisp" became star products.
During the exhibition, Madajie received thousands of business visitors through online and offline channels, reconnected with hundreds of distributors, and reached several international cooperation agreements. The "meat floss cakes", with cumulative sales of 600 million pieces, attracted significant attention from domestic and international buyers.
This exhibition fully demonstrated Madajie Food's brand philosophy of "tradition and innovation". In the future, we will continue to uphold the spirit of craftsmanship and bring more high-quality products to global consumers.
Zhaoquanying Town, Shunyi District, Beijing, China