Activation and Innovation – Madajie Food Makes a Stunning Appearance at the Launch Conference with "Quality Creation"
05/15
2025
On the morning of April 16, the 2025 China Consumer Goods Market Development Conference and the 33rd China Market Commodity Sales Statistics Results Release Conference, jointly organized by the China Chamber of Commerce and the All-China Federation of Industry and Commerce Information Center, was held at the Beijing Friendship Hotel. More than 300 companies, including the Madajie brand, participated in the conference.
The conference provided an in-depth interpretation of the operation of China's consumer goods market in 2024 and the development trends of the consumer goods market in 2025, and released the 2024 China Market Commodity Sales Statistics Results.
The conference announced the leading brands in sales, including the Madajie brand. Yang Xuebao, head of Madajie Group, attended the conference as a representative of the company. He presented Madajie's 40-year development history at the conference, emphasizing the transformation from "traditional manufacturing" to "quality creation" through innovation and supply chain upgrades.
During the conference, several innovative products of the Madajie brand became the focus of the conference. Among them, Aoqiao cocoa nougat, with its unique taste and meticulous craftsmanship, became the officially designated tea break product, attracting many participants to stop and sample it. This product retains traditional flavors while giving it a youthful and innovative expression. The Qiqi Crisp series won favor with its rich layers and healthy formula, demonstrating Madajie's continuous breakthroughs in the leisure snack field.
The head of Madajie Group stated that Madajie has been adhering to quality and continuous innovation for 40 years. In the future, Madajie will continue to cultivate consumer needs, promote industry upgrades with higher-quality products, and revitalize traditional delicacies.
Participants said that Madajie's products not only carry classic memories but also meet modern consumption trends through innovative interpretations, demonstrating the strong vitality of a national brand.
Zhaoquanying Town, Shunyi District, Beijing, China