New air nougat debuts at the 2025 Media and Enterprise Matching Conference and the First Yan Zhao Brand Festival
05/15
2025
On April 18, 2025, the "High Quality, Far-Reaching Sound, Jointly Building a New Journey—2025 Hebei Media and Enterprise Matching Conference and the First Yan Zhao Brand Festival," jointly hosted by Hebei Radio and Television Media Group and the Hebei Provincial Market Supervision and Administration Bureau, opened in Shijiazhuang Shimei Ji City Micro-Vacation Center. Leaders including Liu Hui, First-Level Inspector of the Advertising Supervision Department of the State Administration for Market Regulation; He Jianghai, Party Secretary of the Hebei Provincial Market Supervision and Administration Bureau; and Wang Lei, Director of the Hebei Provincial Radio and Television Bureau, attended the event. Representatives from 118 excellent enterprises and media outlets nationwide participated.
The Madajie brand showcased innovative products such as meat floss cakes, airy nougat, zero-sugar snacks, and the Qiqi Crisp series at the exhibition. The booth was popular with media reporters and the public due to the delicious taste and prominent health attributes of the products.
The event lasted until April 20th. Through brand showcases, it built a platform for in-depth dialogue between enterprises and media, attracting many citizens to participate in interactive activities. In an interview, the Madajie brand revealed that it will use the Yan Zhao Brand Festival as an opportunity to develop Hebei market channels and collaborate with local media to create immersive consumer experience spaces.
Zhaoquanying Town, Shunyi District, Beijing, China