Selecting Oriental Flavors, Chinese Goods Should Be Strong
06/20
2024
" Changed
The market has changed, and consumption has changed.
Dissemination has changed, and competition has changed.
Innovation & Change
"
We have also changed.
The logic and survival methods of brand building, "pursuing novelty and change" have become the main theme of the entire era and major brands.
（ 2013 ）
>>>>>
（ 2024 ）
01
Creative Change & Entry
"Madajie Candy → Madajie Food"
After ten years of hard work, Madajie Candy has transformed into Madajie Food! In 2013, Madajie Candy, which had been working in the candy industry for nearly 30 years, expanded its product categories and transformed into Madajie Food. In addition to candy, chocolate, and jelly, it also ventured into baking and bean curd products. That year, it achieved extraordinary results, accelerating Madajie Food's determination to promote baked goods.
02
Reform, Innovation, Win-Win
"Brand Reform Year"
2016 was an upgrade year for Madajie's baking business. Madajie made a stunning transformation, creating a large-scale leisure baking business. The launch of its signature hand-torn bread successfully secured a place in the baking market, creating a vibrant baking brand image.
03
Adapting to Change, Facing Change
"High-end Baking Brand"
2019 was a year of transformation for Madajie's baking business. In the face of market changes and evolving consumer demographics, Madajie followed the trend and created a high-end baking brand—Peixianjun! Dozens of new baked goods were launched simultaneously, leading the new consumer trend and injecting new vitality. Sales of the Peixianjun baking brand products experienced explosive growth!
04
Pursuing Novelty and Change
"Selecting Chinese Flavors, Domestic Goods Should Be Strong"
To meet consumer needs and adapt to market changes! This year, the Madajie baking brand continues to be refreshed—"Madajie Oriental Baked Goods"! From products to visuals, Madajie officially embarks on the exploration of upgrading its baking brand. With a new look, Madajie Oriental Baked Goods takes on a new mission.
Selecting Oriental Flavors, Domestic Goods Should Be Strong! Good taste, good ingredients! Under the trend of upgrading market demand, Madajie Oriental Baked Goods has undergone a comprehensive refresh in terms of formula, taste, and packaging. It leverages the advantages of the Madajie national brand to leverage the emotional fulcrum of national Oriental culture.
Cultural Confidence, Rise of National Flavors! Madajie Oriental Baked Goods strengthens brand recognition and emotional resonance in the new era, bringing consumers a diversified new experience of nutrition, deliciousness, and appearance.
Strength and Appearance Upgrade
Many new products, such as bursting croissants, rye sandwich toast (meat floss flavor), red bean square toast, red bean custard buns, quinoa boundless toast, chia seed boundless toast, cheese-flavored cheesecake, sandwich toast (meat floss salad flavor), and cheese-flavored boundless nut lava toast, precisely target the snack preferences of contemporary groups. While conveying the brand's upgraded proposition, it also allows this "national" brand to release a continuous stream of oriental atmosphere.
Comprehensive Nutrition Keeps Pace with the Times
Baking is a word full of happiness. In the thriving and competitive market environment of the baking industry, Madajie Oriental Baked Goods accompanies you in savoring national flavors! Madajie Oriental Baked Goods is committed to using good ingredients to make every product well, allowing consumers to share in health. With scientific formulas and a meticulous attitude, it strictly controls quality and aims to create multiple market bestsellers.
Tribute & Refreshment
Returning to the overall brand refresh and upgrade of Madajie baking, promoting product value in response to new consumer needs, meeting the pursuit of consumers under the trend of consumption upgrades, and always adhering to truly standing with the general public, continuously conveying the brand concept of national companionship.
Madajie Food has always adhered to its mission of creating a beautiful and sweet life for society and consumers, diligently working in the present to create products that consumers love and trust.
Zhaoquanying Town, Shunyi District, Beijing, China