A touch of Chinese red, signifying the New Year's flavor

01/29

2024

Crimson lanterns

Auspicious Spring Festival couplets

Domestic brands are selling like hotcakes across China

Madajie brand adds new highlights

A touch of unique Spring Festival "Chinese red"

Adding to the atmosphere of the year's biggest festival

In 2023, with the further rise of the national trend enthusiasm, stocking up on New Year's goods and domestic products has become a major phenomenon in the current consumer market, and many domestic product special events have been launched in a timely manner.

Coinciding with December last year, the traditional Spring Festival was recognized as a United Nations holiday, and "Chinese New Year" advanced to "World New Year." As a concrete expression of traditional festivals, how Madajie food can help the internationalization of traditional festivals may become a new mission for domestic brands.

Industry insiders frankly stated that at present, traditional domestic brands are no longer limited to the memories of Chinese people and domestic consumption scenarios. Domestic brands that have experienced the precipitation of time are the condensation of Chinese traditional culture, spirit, and values, and are an important carrier for Chinese culture to go global.

Multi-point linkage

Be a Spring Festival atmosphere igniter

How to create a more New Year atmosphere?

Recently, domestic products "eye-catching packages" have also been launched one after another. Among the eye-catching brands is the national tide candy brand Madajie Food. Elevators, outdoor large screens, airports, etc., are filled with Madajie large-screen advertisements with red as the main tone, and the festive atmosphere is full. Online, Madajie products are selling well in Douyin or Kuaishou live broadcast rooms such as Hui Xing, Jiao Ge Pengyou, Xin Xuan, and Cang Hai Yi Xiao... "For New Year's candy, choose Madajie." This national tide candy brand that has accompanied Chinese people for nearly 40 years has once again opened the "happy gate" for everyone for the New Year.

Welcoming the New Year

Making efforts

Madajie meat floss cakes are delicious

Choose Madajie for New Year's candy

Madajie's "Choose Madajie for New Year's candy" and "Madajie meat floss cakes are delicious" advertising campaigns this year are unprecedented.

This launch covers 11 domestic airports including Capital Airport, 14 railway stations including Asia's largest Fengtai Station, 243 cinemas, more than 3,800 elevator frames, thousands of elevator smart screens, and various media such as thousands of community boom barriers and gates in 16 cities and hundreds of CBD large screens. Online and offline linkage, Madajie is making efforts in Spring Festival marketing, and through multi-point reach, allowing Chinese people to personally feel the "atmosphere" of the New Year and the original fun of stocking up on New Year's goods.

Cherishing family reunion

Be a promoter of traditional culture

Why are national tide brands favored by consumers?

In 2017, Madajie candy culture was upgraded to cultural candy, creating a national cultural candy for the Chinese nation. For many years, Madajie Food has adhered to the integration of traditional culture and contemporary trends, and in the new context, it has used a fashionable way to interpret national culture, attracting the attention of many young people.

This year, in the Spring Festival marketing battle, Madajie has made all-round efforts, and Madajie has achieved gratifying results with hot online sales and accelerated offline sales.

Crimson lanterns hanging high, exhibition areas with traditional architectural designs, and exclusive New Year packaging... Madajie's dedication is not limited to product sales, but also reflects its combination of high-quality domestic products and fashion derived from traditional culture, creating a strong emotional resonance and value recognition among young consumer groups, and conveying China's unique cultural characteristics to consumers.

Airport

As a leading candy brand, Madajie, founded in 1985, has planted a "reunion candy" in the hearts of many people. After many years, as more and more Chinese people go to the world, Madajie, which contains the culture of reunion, family affection, and filial piety, may have already taken root in various parts of the world, which is also a realistic reflection of the internationalization of Chinese traditional culture.

Upholding the original intention

Be a disseminator of Chinese spirit

Must be able to become an internet celebrity, and also be able to maintain the classics

In fact, the long-term popularity of national tide brands cannot rely solely on advertising activities. Especially in today's unpredictable consumer market, the speed of brand extinction and iteration is significantly accelerating, and national tide brands with long-lasting vitality are particularly precious.

How to forge a "long-lasting" national tide brand? In addition to keeping up with the market and having the insight and action to respond to the times, the cultivation of the brand's spiritual core is essential.

Madajie founder Madajie (original name Ma Guimin), started as a front-line worker, and is still fighting in her seventies. For nearly 40 years, she has been developing products, innovating products, and upholding quality. Her craftsman spirit is the spiritual core that has been driving Madajie Food forward.

The charm of traditional national tide brands is that they can see the instantaneous traffic and the surge in sales, and they can also adhere to the calmness of time and create their own "national tide products".

In fact, the "national tide fever" is both a cultural phenomenon and an economic phenomenon. At the moment of the rising tide, cultural confidence helps the prosperity of the national tide. By gathering wisdom and strength, Madajie Food will innovatively transform excellent traditional culture and explore new driving forces for enterprise development.

Under the new opportunity of the internationalization of the Spring Festival

Believe that Madajie, with more preparations,

Will complete the organic integration of traditional culture and spiritual core more quickly

And product innovation

Help national brands go global

Let more people understand and love Chinese culture