Madajie Group, Guangwei Group, and Qiuxian Government jointly build a new highland for the bio-health industry
08/08
2025
On August 5, 2025, Kaiyikang (Beijing) Health Industry Co., Ltd., a subsidiary of Madajie Food Group, Guangzhou Institute of Microbiology Group Co., Ltd., and the People's Government of Qiu County, Hebei Province, held a grand strategic cooperation signing ceremony in Guangzhou Development Zone.
Madajie Food Group Chairman Ma An, Qiu County Market Supervision and Administration Bureau Director Yang Xingzhi, Qiu County Administrative Approval Bureau Director Yue Kai, Guangzhou High-tech Zone Group Chairman Zhou Chengjiu, General Manager Yu Xin, Deputy General Manager Guo Enmin, Guangwei Group Chairman Xia Fenggeng, General Manager Xu Xujun, and other leaders from all parties attended the signing ceremony and witnessed this important moment.
Strong Alliance
Creating a New Benchmark for the Greater Health Industry
Forty years of splendor, deep roots and luxuriant leaves. As a national brand that has been deeply cultivating the food industry for 40 years, Madajie Food Group has always adhered to the development concept of "health, deliciousness, and safety," interpreting the warmth and responsibility of a national brand. In recent years, Madajie Food has actively explored new paths for industrial upgrading! In 2022, it officially launched into the greater health industry, launching a series of innovative products combining food and medicine, such as Kaiyikang nutritional powder and tuna oligopeptide compound tablets, using food technology to activate health wisdom, and quickly winning the trust and praise of consumers.
Standing at a new historical juncture, Madajie Food actively embraces the health wave. Relying on Guangwei Group's profound technical accumulation in the field of microbiology, strong scientific research capabilities, and brand influence in third-party testing, Madajie Food Group will promote the deep integration of traditional food and modern biotechnology, jointly developing functional raw materials and innovative products— Ginseng Poria cocos drink, Hawthorn Seabuckthorn drink, Astragalus Momordica charantia drink, Cassia seed jujube drink, and many other products to meet the growing health needs of consumers.
Madajie Food Group will give full play to its brand advantages, channel resources, and market experience in the food industry to help Guangwei Group expand the North China market and promote the rapid development of the bio-health industry.
Government-Enterprise Collaboration
Jointly Building the North China Testing Center
Inheriting the favorable conditions of the coordinated development of Beijing-Tianjin-Hebei, and relying on Qiu County's unique geographical location and transportation advantages! Madajie Food Group has built the largest candy factory in North China in Qiu County in 2017—covering more than 700 mu, with 17 standardized production workshops, 10 intelligent warehouses, and more than 1,000 fully automated production lines! This time, we are joining hands with Guangwei Group and the People's Government of Qiu County, Hebei Province, to jointly invest in the construction of a "leading food and biological testing center in North China" in Qiu County. Madajie Food Group will leverage its deep accumulation in the food industry to promote the deep integration of testing technology and the food industry, enhance the regional food safety guarantee capabilities, and contribute to the high-quality development of the food industry in North China.
At the signing ceremony, the Qiu County government stated that it would assist Madajie Food Group and Guangzhou High-tech Guangwei Group in jointly constructing the testing and inspection center, and make every effort to obtain funding, policies, and other support from higher levels, using a first-class business environment to help build a leading food and biological testing center in North China.
Resource Integration
Building a Multi-Channel Network
In the future, Madajie Food Group will join hands with Guangzhou High-tech Guangwei Biotechnology Co., Ltd. and Guangzhou Southern Beauty Valley Industrial Development Co., Ltd., subsidiaries of Guangwei Group, to fully integrate resources from all parties, build a multi-channel sales network covering the whole country and integrating online and offline channels, and accelerate the market promotion of bio-health products.
A Madajie Food Group official stated: This strategic cooperation is an important milestone for Madajie Group. We will take this cooperation as an opportunity to give full play to our brand, channel, and market advantages, and work closely with Guangwei Group and the Qiu County government to promote the innovative development of the bio-health industry, provide consumers with healthier, safer, and higher-quality products and services, and contribute to China's bio-health industry.
The achievement of this strategic cooperation marks that Kaiyikang (Beijing) Health Industry, a subsidiary of Madajie Group, has taken a solid step in the layout of the bio-health industry, jointly promoting the deep integration of traditional food industry and modern biotechnology, and creating a leading bio-health industry ecosystem in the country.
In the future, all parties will work closely together to promote the rapid implementation of the project and jointly open a new chapter in the development of the bio-health industry.
Zhaoquanying Town, Shunyi District, Beijing, China