The Madajie cheers for China has come to an end

11/14

2013

In the run-up to the opening of the 2012 London Olympics, Beijing Campbell Food Co., Ltd. launched a consumer interaction campaign called "Enjoy Life, Win the Championship" in nearly 500 KA or BC stores across China, including RT-Mart, CR Vanguard, New Mart, Carrefour, Walmart, and Suguo. This entertainment, stress-relief, and experiential promotional activity was well-received and actively participated in by consumers nationwide. By August 13th, the closing day of the Olympics, when China's athletes won 38 gold medals, the Madajie brand had also produced nearly 300 "life champions" across the country.